Alt Text:Eight Digital Marketing Mistakes 2021
When it comes to digital marketing services, nothing is perfect. Even the most successful brands encounter a few marketing blunders from time to time. What matters the most is rectifying your mistakes to turn failure into success.
Learning from your mistakes is part of the digital marketing process. After all, it is never too late to make things right. With the help of this guide, you should be able to avoid some of the most common digital marketing mistakes.
Make the most out of your digital marketing campaign. Here are some tips for avoiding common online marketing mistakes.
8 DIGITAL MARKETING MISTAKES YOU NEED TO AVOID
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1. NOT OPTIMISING YOUR WEBSITE FOR MOBILE PHONES
Today, mobile phones are an everyday necessity. Because of this, it would be a wasted opportunity to ignore your site’s performance on mobile devices. Without a mobile-friendly website, you will lose the chance to connect with thousands of mobile users who could also be potential customers.
Part of SEO services is optimising websites for mobile phones. It is an aspect of SEO crucial to every digital marketing strategy. The problem is that many people tend to forget the importance of SEO for mobile phones, so you must avoid this very same mistake at all costs.
One poor mobile experience can make a visitor leave your website permanently. To avoid this, optimise your website for mobile phones in many ways.
Firstly, you need to speed up your website and improve its loading times. Start by optimising the images on your website. To do so, reduce the size of an image without sacrificing its quality by compressing it while using a tool like Kraken or JPEGmini.
Another good way to improve your website’s loading times is by reducing the number of plugins. A few plugins can enhance the user experience (UX), but too many could cause your website to load slowly. Remove plugins that serve no purpose in benefitting the UX.
Secondly, to make your website mobile-friendly, you can utilise responsive web design, a strategy that enables websites to perform better on all types of devices. You can significantly improve your rankings, enhance your site’s UX, and gain more leads through responsive web design. Everything about your website, from the layout to the size of content, will automatically fit the screen of any device.
Mobile SEO can be tricky, which is why it might be best to request a helping hand from a professional. Get in touch with a digital marketing company that offers website development services to optimise your website for mobile phones.
2. NOT CREATING A BLOG FOR YOUR WEBSITE
Back then, blogs were considered informal diary-style text entries. But today, blogs have evolved into a much more versatile business strategy. You can drive more traffic to your website and establish credibility by publishing daily, weekly, or monthly blog posts.
A blog can significantly increase your website traffic over time, as long as you continue to publish quality content related to your business. Blogging is all about sharing valuable information with interested readers (and potential customers). You can write tutorials and articles about any evergreen topic, as long as it is related to your business and consumer’s interests.
Other than that, blogging can also contribute to the success of your SEO strategy. When writing your blogs, utilise relevant keywords with high value that people use for search queries. Doing so should make your blog posts more visible on search engine results pages (SERPs).
The best part about blogging is that it can benefit your business in the long run. Just by uploading content regularly, you can invite more readers to your blog. Try sharing your blog posts on social media now and then to drive more traffic to your website.
Most importantly, blogging is an excellent way to establish your brand as an industry leader or expert. Express your opinions with facts on relevant subject matters to build your reputation.
3. NOT USING SOCIAL MEDIA
Nowadays, social media is not an option but rather a mandatory part of digital marketing services in Singapore. Ignore social media, and you will lose a huge chunk of your target audience.
Instead, use social media to promote your business, raise brand awareness, and build a list of followers. Your social media page can serve as a great marketing tool if you know how to use it properly.
Also, it costs nothing to make a social media page. Of course, you still need to invest in paid advertising, but apart from that, social media marketing is cost-effective. Just create a sizable budget plan, and your social media marketing strategy will work in your favour.
However, you also have to consider which social media site is perfect for your business. Facebook, Twitter, Instagram, and LinkedIn are just some of the most popular choices for digital marketing. Choose whichever social media marketing platform works best for your business, depending on your target audience, goals, objectives, and preferences.
For example, if you want to conduct business-to-business (B2B) marketing, LinkedIn is probably your best choice. It is the largest professional network worldwide. Create a LinkedIn profile to join communities of entrepreneurs and other business professionals.
On the other hand, if you want to showcase your products or services through videos and images, try using Instagram, the leading photo and video sharing platform. Most of Instagram’s user base also consists of young people, so consider using Instagram if you want to reach out to a younger audience.
Social media is no doubt an efficient marketing tool. However, keep in mind that social media is not just for selling products and services. Remember to establish deep, meaningful connections with your target audience by keeping your sales-related social media posts to a minimum.
4. ENGAGING WITH THE WRONG AUDIENCE
Many companies fail to reach their target audience, and the problem usually boils down to a lack of planning and research. Avoid the mistake of targeting the wrong audience by spending your time wisely on target market research.
Define your target audience by putting several factors into consideration, such as demographics, hobbies, interests, purchasing behaviour, and many more. Once you have gathered enough information on your target audience, you can create a marketing persona that will resonate well with your customers.
A marketing persona is similar to a fictional character in which it represents certain traits and characteristics. Your marketing persona will help you target specific consumers with similar attributes. To create a marketing persona, research your target audience first and learn more about their demographics.
5. IGNORING SEO
Investing in SEO services is a must. Without SEO, your website may appear in the lower-ranking position of a SERP. Also, 68% of online experiences begin on a search engine, further solidifying the importance of SEO for businesses.
Sure, you can use search engine marketing (SEM) techniques, including pay-per-click (PPC) advertising, to boost your rankings quickly. However, it will not be as effective for improving your online presence compared to SEO.
SEO focuses on improving your organic visibility, which refers to your rankings on unpaid search results. The only problem with SEO is that it takes time to nurture leads and improve your online presence. But other than that, it is worth your investment.
One simple yet effective way to integrate SEO into your marketing strategy is to use relevant keywords for your website content. This strategy works the same way as blogging, in which you can use keywords commonly used by search engine users.
Another popular SEO strategy is link building, where the goal is to improve your rankings by increasing the number of inbound links to a webpage. This tactic can help you raise brand awareness and drive organic traffic to your website.
Here are a few ways to incorporate link building with your SEO strategy:
- Comment on other blog posts
- Join forums and engage in discussions
- Invite bloggers to write for your blog
- Request website owners to share links to your website
- Include hyperlinks to reputable websites in your content
SEO is all about optimising your website for search engines, so remember to enhance your site’s UX as well. It will make your website SEO-friendly, thus increasing your chances of ranking higher on a SERP.
6. NEGLECTING THE IMPORTANCE OF EMAILS
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Who said email marketing is dead? In reality, email marketing is far from obsolete. Even with SEO, social media management, and other digital marketing strategies, email marketing is still one of the most effective ways to communicate with your audience.
If your email marketing strategy did not succeed at first, try again and improve your methods carefully. Perhaps your emails might not contain enough personalised content?
Personalisation is an essential part of email marketing. 71% of people agree that personalised experiences influence their purchase decisions. In that case, focus on sending personalised emails to increase your chances of getting customers to purchase your products.
For instance, you have to gather enough information about your subscribers or people who have visited your website. Learn more about their birthday, location, and interests. Afterwards, you can send emails with content specifically tailored to your email subscribers.
Your customers will feel more valued if they see their names on your emails. Spend enough time researching your subscribers to learn more about your target audience. Your emails could contain tips, tutorials, and updates. You could also send special offers and deals to subscribers to retain their loyalty.
7. FORGETTING TO USE A CALL TO ACTION (CTA)
The goal of a digital marketing campaign is to encourage potential customers to decide on a specific action, whether it is to purchase a product, contact an establishment, or follow a social media page. Nonetheless, all pieces of your content must contain a CTA.
Advertisements without a CTA are not useful. Create a compelling CTA that will convince customers to take action.
For example, instead of saying “Buy our products!”, you could state: “Visit our website to view a wide selection of quality products”. Notice the difference between the two statements. The second CTA is more subtle and less in-your-face, while the first one is generic and lacks any substance.
8. MANAGING YOUR CAMPAIGN ALONE
Owning a business all by yourself takes dedication and commitment. While it is possible to conduct a digital marketing campaign alone, rarely does it ever lead to positive results.
Even if you excel in a particular field of digital marketing, you still have to consider other aspects of your campaign. In such cases, it is always better to work with a team. You have two options: in-house recruiting or outsourcing.
The first option is to recruit marketers for your business. You can build your very own marketing team based on your preferences and needs. The only problem is that hiring costs a lot of money, so keep that in mind.
The second option is outsourcing. Here, you can hire a third-party digital marketing agency in Singapore to take care of your campaign for your business. This option is much more cost-effective than in-house recruiting. Not to mention, the process is simple. All you have to do is let the agency know of your objects and direction, and they will handle every aspect of your marketing campaign.
Either way, avoid doing everything by yourself. Whether you choose to recruit or outsource, focus on finding the right people or agency to help your business grow. In doing so, you can lighten your workload significantly and concentrate on other essential tasks besides your marketing.
DIGITAL MARKETING: IS IT WORTH YOUR INVESTMENT?
Despite the many possible mistakes, digital marketing is worth your time and money. You might make some errors here and there, but the results are still worth attaining. Just focus on learning from your mistakes, and your road to success will look brighter each day.
To increase your chances of success, get in touch with a trusted digital marketing company in Singapore today.
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