How to market events run by your business

Events can be a big deal for your business but can be difficult to arrange. This will be especially true if a lot of money goes into it. This might include renting the venue, setting up cameras if you are doing a hybrid event, catering, and making sure that everything is set up the way you want it, through event planners or otherwise. 

However, none of these matters if nobody turns up, so you must be especially diligent in marketing. 

Marketing your event

There are many ways to market your event, no matter the size or the topic. However, some ways are more likely to succeed than others. Of course, you can use mass marketing to get a hold of your customers, but too many emails might come over as pushy or obnoxious and cause the customer to unsubscribe, and you could lose the chance to market to them again. 

Social media can be good, but people will follow you to see product releases and reviews, not fundraisers and business events. Using your website is an option too, but people are typically visiting there to buy your products and research your business, not to be sold an event they might have very little interest in and that they are just going to click away from. 

You will need something that can hook your customers and people in your local communities, pique their curiosity and make them want to be part of your event. This is where banners come in. 

Physical marketing with banners

Marketing with banners might seem a little old school but can be great for your business. You can market to passers-by on the road beside your company or even have them up around the event space you will be using, so those attending can find you easily. 

This can be a great way to boost intrigue and bring in a whole range of prospective customers, as well as those that come to every event. This tactic might be so successful that you start printing your event banners.

Buying your own wide-format printer

If this is the way you choose to go, then you will want to go for high-quality from a company like Soyang Europe. Of course, a good quality and eco-friendly banner can help your business out a lot when it comes to selling an event, and it can be cost-efficient, especially if you are printing them yourself. You might even find that your business developed a useful side line utilizing your printer to help other businesses who want to replicate your success. 

Final thoughts

There are a lot of ways that you can market your event. However, very few might actually work as well as using physical marketing such as banners. This can be a great way to bring in a local audience and directly sell your event without coming across as pushy – which might well be a welcoming and refreshing change that will get you more sales.

Jack Sylvester
Jack Sylvester is a freelance writer, He is extremely fond of anything that is related to ghostwriting, copy writing and blogging services. He works closely with B2B businesses providing digital marketing content that gains social media attention. His aim to reach his goals one step at a time and He believes in doing everything with a smile.