Connectpal, Instagram, or Facebook: Which Works Best for Your Business?

Social media is essential to businesses and brands everywhere, big or small, who are looking to promote their products and services. For business owners who want to reach more customers, they need to analyze each platform effectively to determine which one best suits their needs.

Using the right social media platform depends on the type of business, the target audience, specific marketing goals, and more. Social media has been the key ingredient in the success of many people.

In recent years, business owners have used social media as one of their key marketing techniques.  Owners who have not utilized social media as a marketing tool have risked falling behind the competition. At the same time, it can be difficult to be completely present on each and every social platform; and that’s why choosing the best one is important.

Read on for a concise guide to the most popular platforms and how they can help your company’s bottom line.


ConnectPal is a platform where a monthly subscription is charged.  Here, people post their content and set a subscription fee which helps them to monetize their content.   Since ConnectPal’s inception, the social platform has attracted a list of celebrities and everyday people who are building their brands through the platform.  The more aggressively a business owner shares their ConnectPal content on their other social networks, the more they will reach their target audience.


Facebook, on the other hand, has become one of the most popular social media platforms, and for good reason. It is one of the world’s largest social media platform, with a diverse group of users.  People of all age groups can be found on Facebook, thus, this social media platform is definitely worth your investment.


Instagram, which is owned by Facebook, is another popular channel to consider to promote your business. People follow their favorite brands here to get quick updates on new products and services. With now over one billion users monthly of a somewhat youthful demographic, For the younger generation, Instagram is the place to learn about new products, and entice them to specifically follow their favorite brands.

The ability to direct messages on Facebook and other social platforms helps customers to get their queries solved easier and faster, and eliminates the need to waste time by going to the company website or making a call.

As new marketing tools become available, the influence of social media will continue to remain a constant in helping businesses connect with their customers and promote their brands.