Email verification is the process of ensuring that the emails on your list are linked to an inbox. This ensures that the communications that you send and transmit have a destination and are sent to an authentic account. Email validation is the method of verifying the accuracy of an email address. This process would separate the valid ones from the ones that are unsafe to deliver messages or emails to.
There are many email verification service online which help you to verify emails to see if your messages have somewhere to go.
Why should you verify your emails?
Sending emails to an unverified list of emails can result in unfortunate consequences which include:
– Account suspension: Internet service providers, spam monitors, and email security services track spam complaints, undelivered messages, and unsubscribes so if you send emails then you may likely cause an increase in spam complaints, undelivered messages, and unsubscribes. Email systems have a certain threshold and if they are breached then there are chances that your email account can be suspended or put on the black list. This is done to protect their reputation.
– Email validation is important because it helps to prevent fraud, your email marketing becomes more effective and the capability of protecting your sender reputation increases also.
– Email verification also eradicates hard bounces which occur when the email address you send to is no longer existing or was a fabricated email.
– Email validation will tell you about the quality of the data you send. If you send high-quality data it would then you wouldn’t see a big number of incorrect email addresses and you would realize that you are on the right track.
– Sending emails costs money. If you send emails without verifying whether they are genuine mails, it would waste your money because you are just sending messages to a group of emails that don’t exist or are fake. If you validate the emails before sending, it would cut out the fictitious emails hence reducing the costs of storing and sending emails.
– This process also helps to prevent deliverability issues. When you don’t pay attention to deliverability issues, ISPs believe you are a spammer. As a result of this, ISPs begin to send your messages and emails to the spam folders of the recipients. People don’t check their spam folders so this removes you from people’s emails and you’re not seen after that.
Email verification is very vital and needs to be done by everyone. There are numerous benefits of it that will allow you to get the most advantage from it. From analytics to saving costs, from major returns in emails to various other benefits, it is all worth it.
Top companies and marketers know of these benefits which is why they use verified emails and cleaned lists to get the most out of what they do. There are many online email verification services that help businesses do this and get advantages from this. Consult professionals to know more about this aspect.
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