Sending healthcare email marketing messages is a great way to keep your patients and customers up-to-date on the latest news and events from your practice or business. But before you hit “send,” there are a few things you need to check to make sure your messages look great and get through spam filters. In this article, we will discuss the top four dos and don’ts of healthcare email marketing!
1. Do Use a Professional Email Address
A thumb rule for healthcare digital marketing is to always use a professional email address that has your practice or business name in it. This will help patients and customers remember who you are and make it more likely that they will open your messages. Additionally, avoid using free email services for your healthcare email marketing. These messages can often end up in spam folders and may not be delivered to your recipients. It will also help if you use an email marketing service that offers a healthcare-specific template and design. The last thing you want is for your message to look like a generic marketing email.
2. Don’t Forget to Include a Physical Address
Including a physical address in your healthcare email marketing messages is vital for two reasons. First, it helps show that you are a legitimate business or practice. Second, it gives recipients the option to unsubscribe from your messages if they no longer want to receive them. This is important because it helps keep your list clean and ensures that only those who want to hear from you are receiving your messages. Plus, it’s the law! The CAN-SPAM Act requires that all commercial email messages include a physical address.
3. Do Personalize Your Messages
Personalizing your healthcare email marketing messages is a great way to show your patients and customers that you care about them. You can personalize your messages by including the recipient’s first name in the subject line or body of the message. You can also segment your list so that you can send different messages to different groups of people. For example, you may want to send a special offer to new patients or a reminder message to those who haven’t been to your practice in a while. Segmenting your list will help you make sure that you are sending the right message to the right people.
4. Don’t Forget the Call to Action
Every healthcare email marketing message should have a clear call to action. This is what you want your recipients to do after they read your message. For example, you may want them to schedule an appointment, sign up for a newsletter, or take advantage of a special offer. Whatever you want them to do, make sure that your call to action is clear and easy to follow. Include a link or button that they can click to take the desired action. By understanding why healthcare email marketing is powerful and popular, you can fine-tune your strategy. Remember that each message should have a specific purpose, and your call to action should be in line with that purpose.
Wrapping Up
By following these dos and don’ts, you can be sure that your healthcare email marketing messages will look great and get through spam filters. Additionally, you’ll be able to better engage with your patients and customers by personalizing your messages and including a clear call to action. So, what are you waiting for? Get started today and see the results for yourself!